For ambassadors, distributors and press
R&R Lotion brand style guide
How to use our logo, colors, type and photos so everything with our name on it looks like it came from the same shop. Skin care made for the work, since 1983.
01 · Logos
The R&R Lotion logo
Use the dark logo on light backgrounds and the light logo on dark backgrounds or photos. Always use the files below. Never redraw or retype it.
Clear space and minimum size
RRRR- Keep clear space on every side equal to the height of the “R” in the logo. No text, icons or edges inside it.
- Minimum size: 100 px wide on screen, 1 inch wide in print.
- On busy photos, put the light logo on a dark, quiet part of the image.
Please don’t
Stretch or squash it.
Tilt or rotate it.
Recolor it.
Put the dark logo on a busy photo or add shadows and effects.
02 · Colors
Core colors
Black, warm off-white and R&R yellow carry the brand. The blue is for links and small accents.
#111417 · RGB 17 20 23Headers, footers, dark bands, buttons.
#FFB81D · RGB 255 184 29Accents, stripes, highlights, Sunscreen.
#F3F1EC · RGB 243 241 236Section backgrounds.
#2D5C88 · RGB 45 92 136Links and small accents.
Color story: one color per product family
Each I.C. product line has its own color, used on its label stripe, web pages and sell sheets. Use the family color when you talk about that product.
#FFB81D#61B146#3F4728#779C4A#00B2E1#00AEEF#EF5625#F58320#6ACBDE#9E57A3#E9272B#8C909103 · Typefaces
Two free Google fonts
Both are free on Google Fonts, so anyone can use them. If they aren’t available, use Arial.
Extra Bold or Black, all caps, for headlines, buttons and labels. Small labels get a little letter spacing.
Regular or Medium for paragraphs, captions and posts. Keep lines short and plain.
04 · Crew Rewards
Ambassador level badges
Ambassadors can show their level in posts and profiles. Use them as they are. Don’t change the colors or the words.
05 · Photography
Real people doing real work
Our photos show people on the job, indoors and out, using the product the way it’s meant to be used.
Do
- Shoot real work: job sites, shops, classrooms, kitchens, nurses stations.
- Show the right PPE for the job.
- Keep the label readable and facing the camera.
- Use daylight or warm shop light. Skip heavy filters.
Don’t
- Post anything unsafe, like working near energized lines without proper PPE.
- Show kids using the product.
- Put the product next to another brand’s product in a negative way.
- Use stock photos of models pretending to work.
06 · Voice
How we talk
- Plain English. Short sentences. Talk like a coworker, not a commercial.
- About the work. Crews, shifts, gloves, heat, bugs, brush. Real problems, real fixes.
- Proud, not loud. Made in Scottsdale, Arizona since 1983. No hype.
- Stick to the label. Never say a product heals, cures, treats or prevents a disease or condition.
- No invented numbers. Only use test results R&R has approved.
- Ambassadors: follow the claims sheet and add #ad or #RRambassador to every post.
Have questions?
Need a file we don’t have here?
Vector logos, product photos and label art are available on request. Email marketing@rrlotion.com and tell us what it’s for.
